Things I've built and why
Client work, tools for friends, and experiments I couldn't resist. Every project here has a story behind it.
Critter Care
My friend Laurie has run a pet sitting and dog walking business in the South Bay area of Los Angeles since 1999. For years she was paying $53/month for an outdated IONOS site builder and an SEO package that wasn't doing anything. I'd been her unofficial webmaster for a while, making small edits in their clunky drag-and-drop editor.
Over Super Bowl weekend, I rebuilt it from scratch. The new site has service listings, a photo gallery, customer testimonials, and a CMS so Laurie can update content herself. It loads in under a second and actually shows up in local search results now.
"That's fabulous! I love it! I really appreciate you and the time you're spending on this and saving me money. Please move forward with it ASAP!"
Laurie, Critter Care owner
Tools & Experiments
Sports Shortcuts
A friend who works at a sports reporting company needed a faster way to publish injury updates during live games. I built this tool for him. It generates standardized NFL and NBA game-day messages with autocomplete player search, team formatting, and one-click copy. What used to take minutes now takes seconds.
CreatiCalc
My experiment in learning SEO from the ground up. I wanted to understand how search rankings actually work, so I built a calculator suite for content creators and tried to get it ranking. It covers YouTube ad revenue estimates, engagement rates, and sponsorship pricing across major platforms. The site itself is the real project: figuring out what it takes to show up in search results.
RetroRetro
My team at Kasa liked our paid retro tool, but there were little things we wanted to do better. So I built our own on an entirely free stack. Real-time rooms, sticky notes, voting, drag-and-drop grouping, a built-in timer, and CSV export. It's open to anyone, but it started as a "can I build something better for my team" project.
Want to play some games? Check out the arcade →
Every site I build scores 95+ on Google Lighthouse. See the scores →
Wondering what a new site costs? Read the pricing breakdown →
Have a project in mind?
Whether it's a new website, a redesign, or a custom tool, I'd like to hear about it. Every project on this page started with a simple conversation.
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