Hi, I'm Bill. I'm the person who actually builds your site.
I'm based in Lakewood and build custom websites for small businesses around Denver and the Front Range. You work directly with me: no account manager, no mystery team, no handoff after the sale.
What it's like to work with me
The short version.
You work with me directly
No account manager, no handoff, no mystery team. I write the copy, design the pages, build the site, and answer the email when something breaks.
I care what happens after launch
The site should be fast, easy to update, and never leave you trapped on a platform you hate. Launch day is the start of using it, not the finish line.
I speak plain English
No agency jargon, no fake urgency, no pretending every business needs a six-week strategy engagement. I'll tell you what I think, in the same words I'd use over coffee.
The story
How I ended up here.
I live in Lakewood, Colorado. I've spent the last 14 years writing software, mostly at consumer companies you'd recognize. Evite, GumGum, and now Kasa, where I work on frontend architecture.
The freelance work started when a friend asked me to build a tool for sports reporters. Then a different friend's pet sitting site in LA. Then a furniture restoration shop in Texas, somehow. The small-business clients kept telling me the same thing: they'd been paying somebody every month for a site that wasn't earning its keep. I figured I could help.
I like this work because the loop is short. Somebody has a problem. I build the thing. Their phone starts ringing. No quarterly planning, no design reviews with eight stakeholders.
What I care about
Four things that shape every build.
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On performance
Real speed, not vanity scores.
Performance matters because customers are impatient, and most of them are reading on a phone. A 100 on Lighthouse is the floor, not the ceiling. The real goal is a site that feels fast and gets people where they need to go.
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On ownership
You should be able to run your own site.
A good website shouldn't trap you. You should own the code, edit the content yourself, and know exactly what you're paying for. Nothing about the work I do should hold your business hostage to a platform's monthly fee.
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On local SEO
Local SEO that stays honest.
Real business information, clean page structure, fast pages, and a Google Business Profile that matches the work you actually do. No keyword-stuffed footer, no fake review widget, no city pages for places you don't really serve.
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On craft
Every site built from scratch.
No templates, no drag-and-drop builders, no Squarespace with your colors swapped in. Every line of code on your site is written for your business specifically. It takes longer than buying a theme, and it's why the sites I build load fast and keep working when somebody else's template author moves on.
Background
Where I've worked.
- Now
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Kasa
Staff Software Engineer. Frontend architecture and internal tooling.
- Before
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Evite, GumGum, RevCascade, PriceGrabber
About a decade across consumer products, ad tech, e-commerce, and real-time collaboration tools.
- Education
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Purdue University
B.S. Computer Engineering.
Outside work
Based in Lakewood, not pretending to be everywhere.
The mountains are thirty minutes west, downtown Denver is fifteen minutes east. Most of my time outside work goes to dog walks, dinner with friends, and whatever happens between the two.
Recent rebuilds score 98 to 100 on Google's mobile audit. Client sites are cheaper to run, easier to update, and finally showing up in local search.
See recent workSound like your kind of person?
If you have a small business that needs a real website, I'd like to hear about it. No agency layer, no sales pitch, no obligation.