Client work, tools for friends, and experiments I couldn't resist. Every project here has a story behind it.
Case Studies
// Case 01
ARED Furniture Repair
Restoring furniture since 1980. The website needed restoring too.
After
Before
After
Before
ARED has been restoring furniture in the Dallas-Fort Worth area since 1980. They were paying a design agency ~$200/month for a WordPress site with 7+ broken links, a dead Facebook icon, and the wrong zip code on their contact page. The site scored 99 on Lighthouse. None of the problems showed up in automated tests.
I rebuilt the site from scratch with a working portfolio, proper service pages, correct business information, and a design that matches the quality of their craftsmanship. Perfect accessibility score, zero broken links, and their monthly costs cut by 75%.
Pet sitting in LA since 1999. The website finally caught up.
After
Before
After
Before
My friend Laurie has run a pet sitting and dog walking business in the South Bay area of Los Angeles since 1999. For years she was paying $53/month for an outdated IONOS site builder and an SEO package that wasn't doing anything. I'd been her unofficial webmaster for a while, making small edits in their clunky drag-and-drop editor.
Over Super Bowl weekend, I rebuilt it from scratch. The new site has service listings, a photo gallery, customer testimonials, and a CMS so Laurie can update content herself. It loads in under a second and actually shows up in local search results now.
"That's fabulous! I love it! I really appreciate you and the time you're spending on this and saving me money. Please move forward with it ASAP!"
Laurie, Critter Care owner
Tools I've Built
sportsshortcuts.com
Sports Shortcuts
A friend who works at a sports reporting company needed a faster way to publish injury updates during live games. I built this tool for him. It generates standardized NFL and NBA game-day messages with autocomplete player search, team formatting, and one-click copy. What used to take minutes now takes seconds.
A free suite of creator economy calculators I founded and edit. CreatiCalc estimates YouTube ad revenue, calculates engagement rates, and prices sponsorship deals across YouTube, Instagram, TikTok, Facebook, and X. Every benchmark is researched against primary sources and reviewed before publication. Built to be genuinely useful for creators, talent managers, and agencies pricing real deals.
After 
Before 
After 
Before 
