Bill Bergquist
(847) 280-0729 Start a project

Things I've built. And why.

Two client rebuilds and a couple of practical tools. Each entry focuses on what changed for the business or the user, not just the screens. Full stories live inside the client write-ups.

Selected work

A quick look at the work.

Client rebuild

ARED Furniture Repair

A Dallas-Fort Worth furniture-restoration shop running since 1980, moved off a broken WordPress template onto a fast Astro site with a working portfolio and the correct business info.

Result 75% cheaper per month, 100 accessibility, zero broken links.

See the case

Client rebuild

Critter Care

A Los Angeles pet-sitting and dog-walking business running since 1999, moved off an outdated IONOS site builder onto a CMS-backed site the owner can update herself.

Result $53 a month saved, sub-second load, 100 Lighthouse score.

See the case

Tool

Sports Shortcuts

A tool for sports reporters that generates standardized NFL and NBA injury messages with autocomplete player search and one-click copy.

Purpose Cuts publishing time from minutes to seconds during live games.

View tool

Tool

CreatiCalc

A free suite of creator-economy calculators that estimate YouTube ad revenue, engagement rates, and sponsorship pricing across major platforms.

Purpose Every benchmark is researched against primary sources before publication.

View tool

Featured rebuilds

Two client rebuilds, before and after.

Case 01

ARED Furniture Repair

Restoring furniture since 1980. The website needed restoring too.

ARED has been restoring furniture in the Dallas-Fort Worth area since 1980. They were paying a design agency around $200 a month for a WordPress site with seven broken links, a dead Facebook icon, and the wrong zip code on their contact page. I rebuilt it on Astro with a working portfolio of restoration projects, correct business information, and a design that matches the quality of the craftsmanship.

Read the full case study

75%
cheaper per month
0
broken links (was 7+)
100
accessibility score

Case 02

Critter Care

Pet sitting in LA since 1999. The website finally caught up.

My friend Laurie has run a pet sitting and dog walking business in the South Bay area of Los Angeles since 1999. She'd been paying $53 a month for an outdated IONOS site builder and an SEO package that wasn't doing anything. Over a long weekend I rebuilt the whole thing on Astro with a CMS so she can update content herself, and it loads in under a second.

That's fabulous! I love it! I really appreciate you and the time you're spending on this and saving me money. Please move forward with it ASAP!
Laurie B. , Critter Care owner

Read the full case study

$53
a month saved
<1s
load time
100
Lighthouse score

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