A free, by-hand audit of your business website.
I'll review your site by hand and send back a short report covering speed, mobile experience, SEO basics, presentation, and what I'd fix first. Free, no obligation, usually within three to five business days.
Get the audit
Two fields, one button.
Send your URL and email. I'll take it from there.
Reviewed personally by Bill Bergquist, Lakewood CO Got it. The audit is on the way.
I'll review your site by hand and email the report within three to five business days. If you don't hear back, nudge me, I check email obsessively but I'm human.
What you'll get back
A short report you can read in ten minutes.
Three to five pages, screenshots, plain language.
Speed
Whether your site loads quickly enough on a normal phone connection.
Mobile
Whether the pages are easy to read, tap, and use on a small screen.
SEO basics
Titles, descriptions, headings, local signals, and obvious issues that keep Google from understanding the site.
Presentation
How your site shows up to a first-time visitor, and whether the strongest parts of your business come through.
What I'd fix first
A prioritized list, not a giant technical dump.
What I check
The audit checklist.
Speed
- Slow-loading pages
- Oversized images
- Render-blocking scripts
- Third-party clutter
Mobile
- Text that is hard to read
- Buttons too small to tap
- Layout shifts
- Broken mobile navigation
SEO
- Page titles and descriptions
- Heading structure
- Missing or confusing local content
- Broken links or crawl issues
Local trust
- Contact info
- Google Business Profile consistency
- Reviews and testimonials
- Clear service area and calls to action
How I run it
Real data, checked by hand.
Not an automated scan dumped into your inbox. I pull real numbers, look at your site the way your customers do, and check what actually matters for your line of work.
I measure real speed, more than once
Your loading times come from Google's own measurement tools, and I run them several times instead of trusting one result. A single test on a good moment can hide a slow one. I also look at the speeds your actual visitors are getting, not just a clean lab number.
I check it on a phone
Most people find a local business on their phone, so that is where I start. I read, tap, scroll, and run through your forms on a small screen, the way a real customer would.
I look at your Google listing, not just your site
Your Google Business Profile and reviews are often the first thing someone sees. I check that your hours, phone, and address line up everywhere, and I point out strong reviews you could be showing on your own site.
I check what matters for your industry
A restaurant, a contractor, and a law firm do not need the same things. I run a checklist built for your line of work instead of a generic one.
I find what got left behind
Sites that have passed through a few hands tend to collect junk: duplicate tracking code, pages mislabeled in ways that confuse Google, settings an old agency never cleaned up. Those are easy to miss and usually easy to fix.
FAQ
Common questions.
How is this different from PageSpeed Insights or Lighthouse?
Those tools give you raw scores and technical warnings. I look at the same data plus what a tool can't catch: your specific business context, whether your contact info actually works on a phone, and what's most likely costing you customers. The report comes in plain language, not 47 lines of red Lighthouse warnings.
What if my site is on Wix, Squarespace, or WordPress?
Doesn't matter what it's built on. The audit looks at the live site, not the platform. I'll flag platform-specific issues if I see them, but the audit itself works on any site.
Does my industry matter for the audit?
Yes. The speed and mobile checks are the same for everyone, but the rest isn't. I check different things for a restaurant than I do for a contractor or a law firm, because the people searching for each one want different things. The checklist is built around your line of work, not a generic template.
What do you need from me to start?
Just your website address and an email. No logins, no admin access, nothing from your host. The audit looks at your live site from the outside, the same way a customer or Google sees it.
What does the report look like?
A PDF with screenshots, a prioritized list of issues, and a short summary at the top. Usually 3 to 5 pages. You can read the whole thing in 10 minutes.
Will you try to sell me a redesign at the end?
No. The audit is its own thing. If you want help fixing what I find, we can talk separately. If you want to take the report to your current developer or fix it yourself, that works too.
How long until I get the report?
Usually three to five business days. Larger sites take a bit longer. I'll email when I start and again when the report is ready.
Is it actually free, or is there a catch?
Actually free. No upsell, no email funnel, no time-limited trial. I do these because they're a small commitment that often turns into longer-term work for the people who decide they want help. Most don't, and that's fine.
Prefer to check it yourself first? Read: How I audit a small business website in 15 minutes
Prefer to talk first?
Other ways to reach me.
Or reach me at (847) 280-0729 bill@billbergquist.dev
P.S. If I look at your site and think you don't need me, I'll say so.